Marketing Series: Facebook Intensive - Optimizing Your Business' FB Performance

You built your Facebook business page. You try to post regularly. You encourage your customers to "like" you. On occasion, you get a comment and you jump for joy.

What's the magic formula to take you from having a presence on Facebook to actively engaging with current and potential customers?

Learn about Facebook best practices and tools from social media expert Scott Emalfarb. In this two-hour intensive session, Scott will share insider tips and introduce you to tools and techniques you can employ to maximize engagement.

Discover:

• How to create and effectively manage a content calendar,
• FB Fan Page best practices,
• Importance of listening and monitoring,
• What the best measure of performance on Facebook is, and
• Effective advertising options.

Founder of Fresh Content Society, Scott Emalfarb is a marketing expert with more than eight years of experience building social media communities. He has worked with some of the largest brands in the world, including Starwood Hotels, ConAgra Foods, and Bellator Fighting Championship. In addition, Emalfarb has consulted for multiple startups, providing social media strategy, community management and influencer marketing campaigns. He has successfully built Facebook communities from zero to millions of fans and has generated high-impact campaigns across a variety of social platforms like YouTube, Instagram and Twitter.

Emalfarb graduated from the University of Illinois Urbana-Champaign with a sports marketing degree. In his free time, he enjoys mentoring inner-city youth kids and helping them develop a social media presence to build their start-up businesses.